“European Awareness Raising Campaign on Cyberbullying”, or #DeleteCyberbullying for short.
According to the European Commission, Cyberbullying is repeated verbal or psychological harassment carried out by an individual or group against others. It can take many forms: mockery, insults, threats, rumours, gossip, “happy slapping”, disagreeable comments or slander. Interactive online services (e-mail, chat rooms, instant messaging) and mobile phones have given bullies new opportunities and ways in which they can abuse their victims.
The #DeleteCyberbullying project brings together eight partners from seven countries from Februay 2013 to July 2014.
Several objectives of the #DeleteCyberbullying project:
- A general acknowledgementthat cyberbullying is a real and substantial danger and causes immediate and significant harm.
- An exchange of best practice about recognition, monitoring and prevention of harmful on-line communication and cyberbullying, especially in schools and families.
- Specific recommendationsto policy and decision makers at EU and Member States levels – examples of prevention campaigns with positive impact.
- Development of an on-line campaign material and encourage the involvement of children and young people, who want to be part of the social and behavioural change we would like to create.
Three main activities were planned.
1. The organisation of a EU level conference on cyberbullying in Madrid in May 2013 which brought together key stakeholders across the EU working on the topic.
2. A virtual march (The Big March) taking place later this year and will enable civil society as a whole to demonstrate and bring the issue of cyberbullying to the attention of policy makers.
3. The development of tools for parents, teenagers and teachers: a video and an app.
The awareness raising video “Cyberbullying: There is a way out”.
An app taking users through a quiz which will either redirect them to appropriate resources or test their knowledge about cyberbullying.