On the 13th of October, Politico Europe, in partnership with Telefonica, organized the second Annual Data Summit, under the heading “Harnessing the Power of the Digital Revolution”. The focus was on the opportunities that processing data could bring, as opposed to underlining the risks which get too much of the spotlight, according to Telefonica’s representative. Keeping in mind the importance of privacy, he went on to stress the benefits that Big Data could bring such more efficient and smart transportation/logistics, healthcare, education, access to financial services, all of which will contribute to creating economic growth.
COFACE-Families Europe has been very skeptical about the so called “benefits” of Big Data. In an article entitled “Fintechs: Milking the Poor”, Families Europe denounces the illusions of improving access to financial services via Big Data driven innovations, especially in Europe.
Commission Vice-President Andrus Ansip stressed in his keynote the importance to enable free data flows across borders, especially within the EU, and therefore in opposition to the “data localization” trend where in the name of privacy, data about users would have to be hosted at their national level. In the European Union, there are already 50 laws in 21 Member States about data localization and this could greatly increase the costs of hosting/processing data as setting up data centers in each Member State is inefficient as some countries’ climate and environment is better suited for optimizing data centers’ energy use. EU startups would be most penalized by data localization as the “big” players such as Amazon, Google, Facebook have the means to comply with data localization measures.
While data localization laws aim at addressing national security concerns as well as privacy concerns, Andrus Ansip stressed that free data flows and privacy are not incompatible. He went on to underline the necessity for guaranteeing data portability as another precondition for enabling free data flows.
While COFACE-Families Europe does not deny that public data which can be used to serve the common good: healthcare data or transportation data could help prevent or fight more effectively a number of health risks/diseases or prevent road accidents and enable smoother and smarter traffic management. As always, the devil is in the details. The same data sets can also be used to carry out individual risk assessments and price certain citizens out of the insurance market. And this is but one of the most evident dangers. In some countries like China, data has also been used to identify “good” and “bad” citizens. Therefore, a number of conditions need to be fulfilled to ensure that data serves the common good, including the possibility for independent bodies to audit algorithms working with data to check whether they contain any form of human bias or have harmful consequences (social exclusion, discrimination…) on a part of society.
In the debate around the benefits/risks of big data, COFACE Families Europe insists on one key aspect: there is, as of yet, no objective measurement for deciding whether benefits outweigh risks/harm. How many consumers need to suffer detriment before there is a need to become concerned and intervene? 10? 100? 1000? And unfortunately, if we are to look at certain recent cases, it seems as if (macro)-economic considerations trump consumer protection.cFor instance, in the Volkswagen Dieselgate scandal, it seems as if the German authorities will not penalize or fine Volkswagen, and Volkswagen doesn’t plan on compensating consumers, at least in Europe. In essence, it is more important to defend a National “champion” than protect consumers from fraud, which, of course, directly fuels moral hazard, encouraging companies to reach systemic importance to be relatively immune from consequences in case of fraud. Thus it is important to strongly regulate big data or what can be done with consumer data rather than wait for market players to reach systemic importance, at which point it will be too late.
With regards to data localization, COFACE-Families Europe agrees that such policies carry many risks among which limiting freedom of expression, the possibility for governments to target dissidents more easily or forced jurisdiction (by localizing your data in one country, you are forcibly subjected to the laws of that country which may not be to your advantage). At the same time, the risks of data concentration in select countries also has some disadvantages such as creation of monopolies, an unequal share of the economic benefits of data, and the same threats for spying and targeting dissidents, simply concentrated in a few countries instead of being spread across the Internet.
COFACE-Families Europe advocates for a balanced approach where users should have the right to choose whether they want their data to be hosted inside their country or not. While it is true that setting up data centers in certain countries is less economically efficient than in others (linked to energy efficiency concerns mostly), concentrating data centers in a select few countries is simply an extension of the “comparative advantage” economic theory, which has led to massive trade imbalances between highly industrialized/developed nations and under-developed nations solely reliant on raw resource extraction. Data hosting and data centers should be part of the public infrastructure and public services, much like telephone lines, electricity, water supply or roads. In each country, there should be a minimum public service for data hosting, in addition to private data hosting solutions and users could choose, inside the services they use, if they wish their data to be hosted in their country or not. Such debates, however, might become obsolete anyways, since decentralized data hosting solutions are currently being tested and would enable users to host their data directly on their devices, bypassing the need for centralized data centers altogether.
Justin Atonipillai from the US department of Commerce followed Andrus Ansip and stressed, in his speech, the support for the open source movement, which has created many different ways to share and analyze data in an ethical way, respectful of privacy. Families Europe fully agrees with this approach.
The first panel of the conference touched upon key topics such as consumer choice, interoperability, openness and data portability. MEP Julia Reda underlined several important points which Families Europe fully supports:
- Consumers must have the possibility to access their Internet of Things devices. For instance, the owner of a pace-maker could not access his own device to diagnose it for bugs even though he felt something was wrong.
- Users should have the right to move their data, but at the same time, the right to data portability shouldn’t be mistaken or mixed up with the concept of “data ownership” and especially, the danger of transforming data into a commodity or a property that can be “transferred” or “sold” like any other good. This goes directly contrary to data protection rights as some types of data, such as highly sensitive data like health related data, should never be “sold” or treated like a commodity.
COFACE-Families Europe addressed the panel during Q&A to insist on including mesh networking capabilities for IoT. Mesh networking would allow users of IoT devices to connect directly to those devices without going through the Internet and the servers of the companies selling these IoT devices. Mesh networking also allows IoT devices to talk directly to each other and enable interoperability. At the moment, the technologies which enable mesh networking include WiFi and Bluetooth, but the upcoming 5G standards, which will equip most IoT devices, also need to allow mesh networking.
For more information about the event, please visit the Politico website here.
On the 21st of June, Forum Europe organized a Digital Festival, which consisted in a savant mix of high level panel discussions on the opportunities and threats of digitalization, a variety of live demonstrations of nascent or future technologies, and parallel workshop sessions covering many key issues such as Data Protection and Privacy, Connected Cars, Internet of Things, Blockchain technology and the emergence of Fintechs.
Data Protection and Privacy
With the enforcement of the GDPR, there will be an opportunity to strengthen data protection and privacy. Although there were data protection laws in place before the GDPR, companies had little incentive to enforce them. The penalties for breaching data protection and privacy laws were so low that some companies simply violated the law with the intention of paying any penalty if necessary.
With the GDPR, the penalty can now amount up to 4% of a company’s worldwide turnover, which should be a strong deterrent for breaching data protection and privacy laws.
Each company should now set up a data ethics department, which constantly reflects on how their use of data affects users and whether data analytics are compatible with key principles and values such as human rights, inclusion, anti-discrimination and so forth.
Finally, while there are new “tech driven” solutions to problems with the existing World Wide Web such as the Decentralized Web, speakers at the workshop agreed that we should focus on “fixing” the existing Web which was intended to be open and decentralized.
The workshop on connected cars consisted in the presentation from a company, Intelsat, pitching the advantage of using direct satellite connectivity for connected cars. While it was clear that satellite connection has many advantages including a much higher coverage and reliability as opposed to mobile networks, there are several issues which need to be addressed.
Firstly, since putting satellites into orbit is highly costly, satellite service is a near monopoly which could cause many problems such as abuse of dominant position, price setting, “lock in” effect, even net neutrality issues all over again.
Secondly, assuming that connected cars will always require an Internet connection is linked to business strategies than fact. Mesh networking (via a mesh enabled 5G standard for instance) could enable connected cars to communicate directly between each other and inform cars in a certain area of accidents or road conditions without the need to go through the Internet (which of course goes against the interests of mobile network operators or satellite service providers).
More fundamentally, there are a myriad of other topics related to connected cars which deserve attention:
– How such data will be used and for which purposes? For instance, if we see insurance premiums based on data generated from connected cars, should we allow the “richest” drivers from paying for the right to drive like maniacs?
– How will connected cars affect the current business models of car manufacturers? There are already examples of GM which locks consumers into using “GM approved” repair shops whenever they need to fix their vehicles.
– How “safe” are connected cars in terms of hacking (there have been examples of connected cars being hacked from a distance) or even spying from governmental agencies?
Several recent developments at EU level will affect the development of Fintechs. First, the passporting of financial services will allow financial service providers to operate across all EU Member States. Second, the enforcement of the PSD2 Directive will enable greater competition in the field of payment services via the use of an API. Third, it is not yet clear whether Fintech providers will fall under the scope of the EU Commission consultation and future policy on platforms which may affect issues such as how they treat consumer data and their business models.
There are many potential benefits from the emergence of Fintechs but also many risks to consumers and to that end, all speakers agreed that we need to closely monitor the market in order to decide whether regulation is necessary or other forms of policy tools should be used in case there is a clear risk of consumer detriment.
For more information about the Digital Festival, see the event’s website
by Martin Schmalzried, Senior Policy and Advocacy Officer @COFACE_EU
On the 14th and 15th of April, Google and Facebook jointly organized a Child Safety Summit, providing all participants with an insight of key developments in their respective policies and initiatives around child safety online. Both Google and Facebook presented their community policies, tools which help users stay safe by controlling their privacy settings, blocking, reporting and many other features. A notable development is the growing effort to make it as easy as possible for users to check the safety related settings on their accounts: Facebook thanks to its “privacy check-up” tool which takes the user through an easy review process of his/her safety settings and Google with the “My Account” feature which centralizes settings across multiple Google services.
Both Facebook and Google stressed that rather than more regulation, child protection stakeholders including NGOs should engage more with key industry players in a spirit of self/co-regulation. Google and Facebook underlined that they do not stop at “compliance” but look at constantly innovating and upgrading their safety features, fueled in part by feedback from NGOs (which was also one of the reasons for such as Child Safety Summit).
I attended both days and participated in the panel about the General Data Protection Regulation (GDPR) and the controversy surrounding the “age of consent” for data processing.
GDPR: teenagers’ worst nightmare?
During the panel, several speakers underlined their deception both at the regulatory process through which the current age limit for data processing was set, the negative impact it may have on teenagers (being excluded from social networks, forced to lie about their age or harass their parents for obtaining their consent violating their right to privacy) and the likely end result which will create a fragmented environment for any company or actor processing data in the EU.
From COFACE’s perspective, the issue of consent is only a very small part of the Regulation. In effect, the debate about which age should be the “limit” for consenting to data processing and for requiring parental consent has been misrepresented and misunderstood. Furthermore, consent as such is controversial as users typically never read Terms of Service (ToS), click away at anything that pops up just to access the service so looking at whether ToS are fair in the first place is more important than debating about the age at which one can give consent… Perhaps the answer is “at no age” given that no one reads ToS!
Many actors said a limit set at 16 is the same as forbidding teenagers from accessing social networks or the Internet without seeking parental consent, or that teenagers and children would be more vulnerable online since they would use services anonymously. These are overly simplistic interpretations of the Regulation. Teenagers below the age of 16 would only require their parental consent for services which process their data; the intention of the law makers in this instance, was protecting teenagers and children from the commercial exploitation of their data and being overly exposed to commercial messages/marketing since online advertising now relies on processing a high degree of data to personalize advertising. Also, anonymity is an issue completely separate from the debate around data processing. A user can very well use his/her genuine name and post genuine pictures of him/herself without any “data processing”. Conversely, it is easy to pretend to be someone else and use a nickname on services which rely on heavy data processing (including Facebook). The proof is simply the number of children under the age of 13 currently on such services! Finally, on the question of being more “safe” in environments where data can be processed, this is also an overly simplistic view. It would depend what the definition of “data processing” is: does it include monitoring, reporting and online moderation?
The end result of the Regulation for teenagers’ access to online services can be illustrated by three scenarios:
– The first one where online services refrain from processing data of teenagers and thereby allowing them access without parental consent (meaning that any algorithms processing personal data would be disabled and content would be sorted automatically according to the date posted for instance). This, unfortunately, is highly unlikely, since targeted advertising is the business model on which most of these services rely, so interpreting and applying the Regulation in such a manner would effectively deprive them from around 20% of their revenue.
– The second where online services set the “cut off” age for using their services at 16, pretend that no under 16 year old uses their service, and engage in a selective “witch hunt” of underage accounts, closing them at random. This is possibly the worst outcome for both teenagers and online services as teenagers would need to lie about their age, and would therefore not benefit from the “protection” from certain types of advertising or content and would also be subject to having their account closed if they are identified as being under 16.
– The third scenario where online services set up a “parental consent” mechanism and where teenagers would need to pester their parents to get access to such online services. This also is a rather negative outcome for teenagers and their right to privacy, freedom…
In the end, the “blame game” has been mostly pinning down the failure of the Council, which should have known that online services would never refrain from processing data from under 16 year olds and thereby renounce to 20% of their revenue…
From COFACE’s side, we underline the necessity to reflect on a key question: how can we strike a better balance between the prevailing business model centered on advertising, data processing and profiling and the necessity to protect children and teenagers from the commercial use of their data and from advertising and marketing?
Besides, perhaps another wish of the Regulators is to ensure that teenagers below the age of 16 experience an unfiltered Internet instead of the Internet “Bubble” which displays only content that users already like. Services like Instagram used to sort pictures displayed according to the time they were posted, not based on an algorithm. By the same token, teenagers below the age of 16 and children should have the right to access information with as little “algorithmic bias” as possible. Many users have expressed their discontent at Facebook’s decision to apply an algorithmic sorting on Instagram feeds, so the question of displaying information in a neutral way goes far beyond the debate of teenagers.
Technology will save the World
With the immense success, influence and power that online services like Facebook and Google have, it is no wonder that their actions can greatly affect the world we live in. Among these we find developments in Virtual and Augmented reality, Artificial Intelligence, Machine Learning, even connecting the poorest regions of the world like Africa to the Internet.
While the benefits such innovations can provide are real and can make a difference for people, it also raises ethical and political questions of private companies impeding on the public interest and the role of States.
To illustrate the issue at stake, we can mention the example of Bitcoin. The Bitcoin virtual currency has been identified, by many academics and technophiles, as a solution to store value for people living in countries where the rule of law is weak and where the local currency’s value suffers from high volatility. At the same time, it can weaken even more the local currency and delay much needed pressure for strengthening the rule of law through political action.
In a similar way, private companies providing and Internet access to people may delay the investment and development in public infrastructure and put private companies in a monopolistic position in these countries, with the power to shape what the people accessing their “version” of the Internet can see (like an access via the “internet.org” portal).
When governments set up infrastructure, it is seen by the population as the realization of their rights, the public good and general interest of all based on the social contract they have with the State, when a private company invests in infrastructure, it is seen as an act of charity for which people should be thankful. In essence, infrastructure has moved from being a human right to a company provided privilege.
Far from arguing that these projects do not make a difference or change people’s lives on the ground, there may be a better balance to strike between the private and public interest, for instance by aligning the private investment with public investment to encourage governments to develop the IT and telecommunication infrastructure and prevent a private company from fully controlling Internet access, and also setting some criteria for providing Internet access, for instance by ensuring that users are not forced to access the Internet via a portal imposed by a private company.
Silence about VR
Although we are at the cusp of a VR revolution, with many implications for child safety, neither company mentioned VR or their initial reflections on child safety in VR spaces. Even as COFACE asked whether Facebook intended to consult with civil society and child protection NGOs in advance, the response was that it was “too early” for such discussions. A day earlier, Facebook was hosting its F8 conference, presenting social VR which enables two or more people to visit real places in VR as avatars and hinting at “face scanning” technology to create realistic looking avatars
This is very surprising given that the first Oculus Rift devices are set to ship in the coming weeks and that children all over the world might start to experience VR in the households equipped with an Oculus device or even a VR capable smartphone coupled with a compatible Google Cardboard or Samsung Gear VR headset.
So far, VR has shown great promise in clinical and research settings helping to develop empathy or fight addiction. VR’s so immersive that it successfully tricks the brain into believing it is real, which is also why simulated experiences have a very “real” impact on the users. Of course, no research or clinical trial will ever attempt to traumatize users as an experiment, but one can only assume that since VR has such a “positive” impact in experiences which are aimed at resolving issues like post-traumatic stress disorder, it can have a similarly powerful “negative” impact.
Artificial Intelligence to the rescue
The ongoing fight against child abuse has already received much help from technologies such as PhotoDNA or Video Hashing, enabling machines to identify and quickly take down known images or videos of child abuse. The advances in artificial intelligence (AI) might, in the near future, be able to recognize previously unreferenced content which might portray child abuse, thus tackling one of the most problematic aspects child abuse: keeping up with the constant upload of “new” child abuse material.
But AI could also have many other applications outside the scope of child abuse and copyright infringement. Terrorism, hate speech, cyberbullying even suicidal thoughts could be picked up and flagged by AI. One interesting application would be to display a message to potential victims of cyberbullying or hate speech, prompting them to report the content or asking them if they need help. At this stage, there are many challenges for this to happen:
– The priority given to the development of such an AI vs. all the other potential applications (like identifying the contents of pictures…).
– Legal barriers to keeping sufficient amounts of data (such as millions of messages flagged as being cyberbullying or hate speech) to “train” the AI. Under current regulations, companies like Facebook or Google are not allowed to keep any data from users that has been flagged and deleted because it infringed upon their community guidelines (save for very sensitive data such as elements of proof for a criminal investigation).
– The complexity of training such an AI since it has to rely on a very wide number of parameters and learn to differentiate, based on the context, whether a message is meant as a joke or as a real threat or insult.
Nevertheless, given the effort to develop algorithms which display “context appropriate” ads, investing in the development of an AI which could pro-actively prompt victims of hate speech or cyberbullying for help or flag content early for moderators to review could be a game changer in the fight against online harassment, cyberbullying, hate speech etc.
More services designed for kids
As more and more actors including NGOs and policy makers worry about the exposure of children to inappropriate content, commercial exploitation, online abuse and other dangers, especially on large online communities which are designed for adults, services designed for children are starting to emerge.
YouTube Kids is a good example of such a trend. COFACE has been in favor of such a development, especially for very young children, making sure that they have access to quality, positive content which is age appropriate in a safe setting.
However, there are still a number of issues which need to be resolved:
– The choice of the business model behind such services is even more critical and sensitive then for “regular” services. While making parents pay via a monthly fee bears the risk of excluding the most deprived and vulnerable, a model based on advertising has to abide by very strict rules to ensure that the balance between commercial content/advertising and “regular” content is fair and proportional. At the time of writing, YouTube Kids is still struggling with “grey” zones in terms of content. While “formal” advertisements have to comply with national legislation on what can be advertised to children (no food for instance), the user generated videos themselves feature many unboxing videos of toys or stories/cartoons based on commercial content (for instance, the Hotwheels cars). Potential solutions to this issue is to “flag” such content as “commercial” to make sure that children understand that there may be a commercial objective behind it. Creating a separate category for such “commercial” content should also be envisaged, as having a “hotwheels” video in the “learning” category is greatly misleading!
– The “sorting” algorithm which decides what is featured on the home page and through the search feature need to be tweaked to give more visibility to “positive” content based on a certain number of criteria (a possible link could be done with the POSCON project). At the moment, a search for “puppies” for instance returned many videos which feature unboxing of products and toys featuring puppies. Although these videos do indeed correspond to the search term, they should not appear in the first few pages of the search results.
– Parental controls on YouTube Kids could be enhanced further, giving the possibility for parents to select which “types” of videos should be made more visible on the YouTube Kids homepage. For instance, some parents would prefer the “learning” videos to appear more prominently in the homepage as opposed to other categories.
Users in control
Once again, the danger of algorithms restricting user experiences was raised. This is especially important for children as it may prevent their development, feeding them content that “challenges” their views rather than displaying only what they already like, thus creating a “filter bubble” and, in the longer term, a “filter tunnel”.
User control over algorithms is therefore of utmost importance; allowing users to decide whether they prefer to have an “unfiltered” news feed which sorts content by date or a “neutral” search result which does not rely on the user’s previous searches.
User control has already been enhanced in many ways, by boosting control over privacy settings or providing more granularity for parents in setting up their parental control settings. In that area as well more can be done. For instance, parents could benefit from parental control restrictions which only display apps without advertising or with a transparent pricing policy. While Google has added a feature which blocks in-app purchases and requires a parental PIN, the poor cost transparency of games based on in-app purchases may push parents to filter them out completely (COFACE has been advocating for more transparency in pricing by displaying the “average” cost of a game based on player’s spending patterns and time spent playing the game).
Finally, user control is greatly dependent on other things such as the quality of ratings and classification of content. One participant rightfully pointed out that the “Movie Star Planet” app is rated 3 years and above on the Google Play Store, even though such an app allows interactions between users (children) with much “girlfriend” and “boyfriend” talk (bordering on sexual talk) and a potential issue with grooming. Google sets ratings based on a publisher’s response to a series of questions. For instance, if the publishers of “Movie Star Planet” said that there is user interaction but that their app includes human monitoring and moderation, the system would automatically assume that the app is safe for kids. But this relies on the trust and good faith of publishers to correctly and honestly answer the questions. Further reflection on how to ensure that apps and content in general is classified correctly is thus needed.
Education, not a silver bullet but…
While everyone agrees education is not a silver bullet, it certainly looks very much like one… The resounding quote from Jim Gamble (INEQE) still sticks in my mind: “it’s not about context, it’s about people”. In essence, if we “change” people, educate them, inform them, then no matter if the Internet is a right mess, no harm could ever come to them. The “context” is like a huge mountain, it’s pointless to try and dig a tunnel under it, we should focus on learning how to climb it. Or should we?
It goes without saying that education is very important, but for every effort to educate children and adults alike, a similar effort needs to be made on safety by design, privacy by design, rethinking how online services operate.
There are also limits to what companies can educate children about. For instance, teaching prevention about cyberbullying poses no issue at all, since it is in the interest of companies to minimize incidences of cyberbullying on their services. On the other hand, when advertisers teach about media literacy and critical thinking, especially about advertising, there are strong reasons to question the quality and impact of the educational material. MediaSmart, for instance, was developed by the World Federation of Advertisers. It features many lesson plans centered on making children design and develop their own ads, an activity which shines a positive light on ad-making. Furthermore, the only “real” examples of ads proposed for analysis are all very positive and the “negative” examples of misleading ads are all fictional. COFACE has developed a media literacy education tool for parents, Nutri-médias, which covers to a much greater extent the different advertising techniques and real examples of advertising and the controversies surrounding them (gender stereotypes, healthy eating habits…).
All in all, for certain educational activities such as learning how to code or how to develop empathy, prevent cyberbullying, there are no issues in having civil society, NGOs, private companies and public authorities working together. On other topics such as Big Data and the potential impact on society or how online business models contribute to shaping the Internet, independence of NGOs and governments is key as private companies have a vested interest in presenting these topics in a certain light.
Self-regulation and co-regulation
To finish, the two day event did convey the message that both Facebook and Google are open to suggestions and welcome any criticism on how to make their online services safer for children. MEP Anna Maria Corazza Bildt underlined that working with the private companies is key to ensuring that children stay safe online and especially, addressing questions like processing children’s data for commercial purposes or children’s exposure to commercial content.
COFACE welcomes any such initiative but insists that a legal backstop and a proper, independent monitoring and evaluation of progress made are a necessity.
On the 18th of January, Carnegie Europe, in partnership with Microsoft and in association with the Dutch Presidency, organized a conference on devising policies which help to maximize the value of technology while preserving our core values. Several high level key note speakers took the floor including Brad Smith, President and Chief Legal Officer of Microsoft, and Věra Jourová, European Commissioner for Justice, Consumers, and Gender Equality.
The key topics discussed, from COFACE’s perspective were balancing privacy with security/safety, the latest developments and implications for the Internet of Things, transparency and user trust and finally, the development of Big Data.
Balancing privacy with security/safety
Given the recent terrorist attacks in France and in many other parts of the world, the “mood” has shifted from a focus on privacy following the Snowden revelations to security and public safety. Privacy is often pitched against security and safety, in the sense that one cannot have both privacy and security/safety. To some extent, this is true. If States were allowed to limitlessly monitor and skim through all data, perhaps some terrorist attacks could be prevented. However, the assumption on which this trade-off is built is a gross over-simplification of the world we live in. Pitching privacy against security/safety fails to address more pressing issues such as rethinking the foreign policies of our National governments and actions at international level which may indirectly or directly encourage terrorism. Should we therefore keep selling weapons all over the world, apply very cynical policies or “real politik” across the world, failing to address the hardships that citizens in Iraq, Syria or Afghanistan are facing, failing also to recognize our governments’ responsibilities in creating the mess and at the same time implement mass surveillance as a means to prevent terrorism? There may be no dilemma or trade-off between privacy and security/safety after all. Privacy simply needs to go along with measures to curb inequalities, bring about more responsible, humanist foreign policies and eliminate discriminations, exclusions and the ghettoization of specific minorities.
The Internet of Things
While for end users, innovations in the field of IoT (Internet of Things) seem very attractive, especially in their potential to make their lives easier (automated heating, managing your fridge’s content…), they also gives rise to a number of challenges:
– A lack of standardization in terms of communication protocols, security, privacy protection, etc could break the very principle of the openness that the Internet was built on, with each actor trying to impose his “standard” for IoT.
– How can users access data generated by IoT and under which format should they receive it?
– How can users control data generated/transmitted by IoT? Will there be a way to switch the connectivity off?
– IoT is extremely complex from a liability point of view and includes many “layered legals”. Who is responsible in case something goes wrong? Often, there multiple companies involved to make IoT work. For instance, in the case of an automated heating service, car companies are involved (to send a signal from the vehicle when the user gets close to home), online cloud services, the IoT device itself and potentially even more (if there is a third party software on the IoT device…).
– The combination of Big Data and IoT may also usher in a “Premium” vs. “Freemium” era, where consumers are offered discounts based on their behaviours, at the expense of quality of service. Many examples illustrate how IoT and Big Data can be used for better or for worse. Hotels for instance, can gather data on a consumers’ habits (does he/she usually heat the room, how many towels does he/she use, etc…) to save energy, water… but this data could also be used to propose “Ryanair” type discounts to consumers at the expense of quality (if a consumer agrees not to use the air conditioning, or not use any towels, he/she will get a discount…) or even discriminations (should a consumer take long showers or baths, he/she would be proposed systematically higher prices for hotels).
Transparency and user trust
User trust is absolutely essential if companies wish them to embrace the current revolutions in IoT, Big Data, Artificial Intelligence etc. However, this poses a serious challenge. How can a company be transparent about highly technical and complex issues such as Big Data? To give a concrete example, credit scores, which are automatically calculated using algorithms and Big Data are all but transparent to consumers.
In the end, while transparency is a necessity, ensuring that a quality regulatory framework is in place will also help in securing user’s trust. As Brad Smith has pointed out, regulation should be clear and predictable, rights of people need to be respected and their rights need to have remedies.
Big Data is a relatively new phenomenon and users are only getting familiar with its implications and the possibilities such a technology offers. There are many questions that users are struggling with:
– How much is my data worth? Am I getting my “data’s worth” when I’m using a service which relies on the use of personal data in its business model?
– Is there a trade-off between sharing my personal data and the service I am receiving? Can this data be used against me?
– How can I have more control over the data I am sharing and how the data I share influences my online experience?
All of which will need to be addressed if users are to entrust companies with their data.
To finish, COFACE fully agrees with the lead statement of the conference: advancing technology, preserving fundamental rights. This balance will certainly need to be struck in the years to come and COFACE will reflect on all the latest developments to ensure that users get the most out of technology.